Broadening the CRM domain of application to higher educational (e-learning) environments

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Pàgina inicial del RECERCAT > Universitat Oberta de Catalunya > Documents de recerca > Ciències socials > Economia i empresa > Conferències > Visualitza document

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dc.contributor	Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
dc.contributor.author	Daradoumis Haralabus, Atanasi
dc.contributor.author	Faulin Fajardo, Francisco Javier
dc.contributor.author	Juan Pérez, Ángel Alejandro
dc.contributor.author	Martínez, F. José
dc.contributor.author	Rodríguez Ardura, Inma
dc.contributor.author	Xhafa, Fatos
dc.date	2010-02-16T11:58:31Z
dc.date	2010-02-16T11:58:31Z
dc.date	2008
dc.identifier.citation	Daradoumis, D.; Faulin, J.; Juan, Á.A.; Martínez, F.J.; Rodríguez, I.; Xhafa, F.; (2008). "Broadening the CRM domain of application to higher educational (e-learning) environments". In: 37th EMAC 2008 Conference. European Marketing Academy. Brighton, 27 - 30 May.
dc.identifier.uri	http://hdl.handle.net/10609/1424
dc.format	application/pdf
dc.language.iso	eng
dc.rights	https://creativecommons.org/licenses/by-nc-nd/2.5/es/
dc.subject	Customer services
dc.subject	Educational technology
dc.subject	Education, Higher -- Computer-assisted instruction
dc.subject	Web-based instruction
dc.subject	Universities and colleges -- Marketing
dc.subject	Serveis d'atenció al client
dc.subject	Tecnologia educativa
dc.subject	Internet en l'ensenyament universitari
dc.subject	Ensenyament virtual
dc.subject	Universitats -- Màrqueting
dc.subject	Servicios de atención al cliente
dc.subject	Tecnología educativa
dc.subject	Internet en la enseñanza universitaria
dc.subject	Enseñanza virtual
dc.subject	Universidades -- Marketing
dc.title	Broadening the CRM domain of application to higher educational (e-learning) environments
dc.type	info:eu-repo/semantics/conferenceObject
dc.description.abstract	In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far.

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