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Broadening the CRM domain of application to higher educational (e-learning) environments
Daradoumis Haralabus, Atanasi; Faulin, Javier; Juan Pérez, Ángel Alejandro; Martínez, F. José; Rodríguez Ardura, Inma; Xhafa, Fatos
Observatory of the New Economy. ONE
In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far.
Customer services
Educational technology
Education, Higher -- Computer-assisted instruction
Web-based instruction
Universities and colleges -- Marketing
Serveis d'atenció al client
Tecnologia educativa
Internet en l'ensenyament universitari
Ensenyament virtual
Universitats -- Màrqueting
Servicios de atención al cliente
Tecnología educativa
Internet en la enseñanza universitaria
Enseñanza virtual
Universidades -- Marketing
NO
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