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dc.contributor | Universitat Oberta de Catalunya. The New Economy Observatory (ONE) |
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dc.contributor.author | Rodríguez Ardura, Inma |
dc.contributor.author | Martínez, F. José |
dc.date | 2010-02-16T11:56:53Z |
dc.date | 2010-02-16T11:56:53Z |
dc.date | 2008 |
dc.identifier.citation | RODRÍGUEZ, I.; MARTÍNEZ, F.J. (2008). "Playing cat and mouse: consumer empowerment and marketing interaction on the net". International Journal of Business Environment. Vol. 2 (2), p. 201-214. ISSN: 1740-0589. |
dc.identifier.citation | 1740-0589 |
dc.identifier.citation | 10.1504/IJBE.2008.019512 |
dc.identifier.uri | http://hdl.handle.net/10609/1330 |
dc.format | application/pdf |
dc.language.iso | eng |
dc.rights | https://creativecommons.org/licenses/by-nc-nd/2.5/es/ |
dc.subject | Internet marketing |
dc.subject | Electronic commerce |
dc.subject | Consumers |
dc.subject | Màrqueting per internet |
dc.subject | Comerç electrònic |
dc.subject | Consumidors |
dc.subject | Marketing por internet |
dc.subject | Comercio electrónico |
dc.subject | Consumidores |
dc.title | Playing cat and mouse: consumer empowerment and marketing interaction on the internet |
dc.type | info:eu-repo/semantics/article |
dc.description.abstract | |
dc.description.abstract |