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An integrated model of adoption and development of e-commerce in companies
Vilaseca i Requena, Jordi; Torrent i Sellens, Joan; Meseguer Artola, Antoni; Rodríguez Ardura, Inma
Observatory of the New Economy. ONE
Since the mid-1990s researchers have sought to understand why some firms embark on e-commerceoperations on the Internet while others prefer to wait and see how events unfold. We still have todetermine which variables contribute to explaining the extent to which firms use e-commerce, giventhat to date the literature has not yet offered conclusive evidence on this question. The current workaims to provide an integrated vision of the set of factors influencing the e-commerce adoptionprocess. We use a sample of 2,038 firms of all types that trade their products either with otherorganizations or with end-consumers.
Internet marketing
Electronic commerce
Business enterprises
Màrqueting per internet
Comerç electrònic
Empreses
Marketing por internet
Comercio electrónico
Empresas
The original publication is available at http://www.springerlink.com/content/uk01r84j20q66m74/
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