To access the full text documents, please follow this link: http://hdl.handle.net/10609/1327
Title: |
CRM and higher education : developing a monitoring system to improve relationships in e-learning environments; Customer Relationship Management and higher education : developing a monitoring system to improve relationships in e-learning environments |
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Author: | Daradoumis Haralabus, Atanasi; Faulin Fajardo, Francisco Javier; Juan Pérez, Ángel Alejandro; Martínez, F. José; Rodríguez Ardura, Inma; Xhafa, Fatos |
Other authors: | Universitat Oberta de Catalunya. The New Economy Observatory (ONE) |
Abstract: | |
Abstract: | |
Subject(s): | -Customer services -Educational technology -Education, Higher -- Computer-assisted instruction -Web-based instruction -Universities and colleges -- Marketing -Serveis d'atenció al client -Tecnologia educativa -Internet en l'ensenyament universitari -Ensenyament virtual -Universitats -- Màrqueting -Servicios de atención al cliente -Tecnología educativa -Internet en la enseñanza universitaria -Enseñanza virtual -Universidades -- Marketing |
Rights: | The original publication is available at http://www.inderscience.com/search/index.php?action=record&rec_id=32887 |
Document type: | Article |
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