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Destination image of Girona: an online text-mining approach
Gassiot Melian, Ariadna
Coromina Soler, Lluís; Universitat de Girona. Facultat de Turisme
The main objective of this Master Thesis is to discover more about Girona’s image as a tourism destination from different agents’ perspective and to study its differences on promotion or opinions. In order to meet this objective, three components of Girona’s destination image will be studied: attribute-based component, the holistic component, and the affective component. It is true that a lot of research has been done about tourism destination image, but it is less when we are talking about the destination of Girona. Some studies have already focused on Girona as a tourist destination, but they used a different type of sample and different methodological steps. This study is new among destination studies in the sense that it is based only on textual online data and it follows a methodology based on text-miming. Text-mining is a kind of methodology that allows people extract relevant information from texts. Also, after this information is extracted by this methodology, some statistical multivariate analyses are done with the aim of discovering more about Girona’s tourism image
07-02-2014
Turisme -- Catalunya -- Girona
Tourism -- Catalonia -- Girona
Mineria de dades
Data mining
Attribution-NonCommercial-NoDerivs 3.0 Spain
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/masterThesis
         

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Gassiot Melian, Ariadna; Prats Planagumà, Lluís; Coromina Soler, Lluís