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Structuration and branding of a religious tourism product: Catalonia sacra
Vidal Casellas, Dolors; Aulet Serrallonga, Sílvia; Crous Costa, Neus
This article aims to provide an overview of the products Catalonia has to offer in terms of religious tourism. The growing interest in this kind of tourism worldwide, and in Catalonia itself, along with the region's wealth of religious heritage (particularly connected to the Christian Church) contrast with the lack of religion-based tourism products available, which results in its absence from the region's image as a tourism destination. In view of this, the Faculty of Tourism (University of Girona), the Vic Bishopric's Albergueria-Centre for Cultural Dissemination and the Tarraconense Episcopal Conference's Interdiocese Secretariat for the Custody and Promotion of Holy Art (SICPAS) decided to address the situation with the help of funding from the Autonomous Government of Catalonia. In order to re-position Christian religious heritage in the image of Catalonia as a tourist destination, the aforementioned parties embarked upon a project to set up a series of routes throughout the region, branded under the name Catalonia Sacra
Turisme -- Aspectes religiosos
Tourism -- Religious aspects
Patrimoni cultural -- Catalunya
Cultural property -- Catalonia
Art cristià -- Catalunya
Christian art and symbolism -- Catalonia
Attribution-NonCommercial-NoDerivs 3.0 Spain
Universidad de La Laguna. Instituto Universitario de Ciencias Políticas y Sociales; Instituto Superior da Maia

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