According to the theories of symbolic interactionism, phenomenology of perception and archetypes, we argue that symbols play the key role in translating the information from the physical world to the human experience, and archetypes are the universal knowledge of cognition that generates the background of human experience (the life-world). Therefore, we propose a conceptual framework that depicts how people experience the world with symbols, and how archetypes relate the deepest level of human experience. This framework indicates a new direction of research on memory and emotion, and also suggests that archetypal symbolism can be a new resource of aesthetic experience design.

Peer Reviewed