Munich case, some decisions make great stories: Business Model innovation by means of Social Media

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To access the full text documents, please follow this link: http://hdl.handle.net/2117/17241

dc.contributor.author	Rodríguez Donaire, Silvia
dc.contributor.author	Olivé Tomàs, Antoni
dc.date	2012-09-04
dc.identifier.citation	Rodriguez, S.; Olivé, A. Munich case, some decisions make great stories: Business Model innovation by means of Social Media. A: "Saisir les opportunités: L’Espagne, ses entreprises, ses ressources". Berlin: Editions Universitaires Europeénnes, 2012, p. 67-84.
dc.identifier.citation	978-613-1-51549-1
dc.identifier.uri	http://hdl.handle.net/2117/17241
dc.language.iso	eng
dc.publisher	Editions Universitaires Europeénnes
dc.relation	https://www.researchgate.net/publication/230582580_Munich_case_some_decisions_make_great_stories_Business_Model_innovation_by_means_of_Social_Media
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	Àrees temàtiques de la UPC::Economia i organització d'empreses::Competitivitat i innovació
dc.subject	Àrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting
dc.subject	Social media
dc.subject	Internet marketing - Spain
dc.subject	Web 2.0
dc.subject	Màrqueting per Internet -- Espanya
dc.title	Munich case, some decisions make great stories: Business Model innovation by means of Social Media
dc.type	info:eu-repo/semantics/publishedVersion
dc.type	info:eu-repo/semantics/bookPart
dc.description.abstract	The main objective of this article is to identify how Social Media influences the way the business is managed and/or innovated. To evaluate this Business Model Innovation we have conducted a case study that assesses how strategic choices made by managers, due to the implementation of Social Media, influences Business Model Innovation. The contribution of this article throughout the company’s history, Munich case, allows us to see how Munich’s Business Model has been innovated, and how Social Media have influenced this change.

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