Quality, managerialism, market orientation and other matters: exploring strategizing in universities.

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To access the full text documents, please follow this link: http://hdl.handle.net/2117/16138

dc.contributor	Universitat Politècnica de Catalunya. Departament d'Organització d'Empreses
dc.contributor	Universitat Politècnica de Catalunya. CUDU - Càtedra UNESCO de Direcció Universitària
dc.contributor.author	Girotto, Michele
dc.date	2011
dc.identifier.citation	Girotto, M. Quality, managerialism, market orientation and other matters: exploring strategizing in universities.. A: The European Higher Education Society 33rd Annual Forum 2011. "EAIR 33rd Annual Forum Proceedings". Warsaw: 2011.
dc.identifier.uri	http://hdl.handle.net/2117/16138
dc.language.iso	eng
dc.relation	Lhttp://www.eair.nl/forum/warsaw/authors.asp?achternaam=11619&wat=achternaam
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 Spain
dc.rights	info:eu-repo/semantics/openAccess
dc.rights	http://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject	Àrees temàtiques de la UPC::Economia i organització d'empreses::Gestió i direcció
dc.subject	Management
dc.subject	Strategic planning
dc.subject	Planificació estratègica
dc.subject	Empreses -- Direcció i administració
dc.title	Quality, managerialism, market orientation and other matters: exploring strategizing in universities.
dc.type	info:eu-repo/semantics/publishedVersion
dc.type	info:eu-repo/semantics/conferenceObject
dc.description.abstract	The purpose of the paper is to explore university strategizing by means of examining academic managers narratives relate to institutional strategy. This main objective is explored in two parts: theoretically it draws on connections of concepts such as managerialism, governance and market orientation with the way institutional strategies are formulated and implemented in higher education institutions. Empirically, the approach taken is narrative and discursive analysis, based on a case study in a Spanish public university. This analytical scheme is based on a systematic exploration of the main factors considered to be responsible for enabling or constraining strategy implementation.

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