Electronic waste, or e-waste for short, is a fast growing waste stream, not only in developed countries but also in countries such as Turkey. Although Turkey recycles some of its e-waste, most of it is in storage, mostly because there is no take-back system. Thus, the equipment looses value for second use. Furthermore, number of the recycle companies like Exitcom increases and there is a big competition between them. In Turkey and Europe legal requirements and government directives are going to handle involving reverse logistics, involving the protection of health and the environment. These requirements will cost considerations for waste processing and reuse materials. In addition the current situation in Turkey is favorable for a successful introduction of e-waste recycling. The e-waste situation is relatively clean and informal recycling and there is a general move towards more sustainable waste management. This study proposes a model for Exitcom Company for innovate conditions of company, that model is defined as the processes needed to reuse the e-wastes. source of cost reduction to be able to reuse materials and recycle other materials and give the company image to customers and potential consumers that the company is socially committed to environmental aspect that so far is having the importance it deserves in the country at both the corporate and governmental level. The viability of the model of a Exitcom in Turkey was assessed through a SWOT analysis. The analysis shows that the model reveals many opportunities with advantages for Exitcom.