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Integration of selling platform deployment data into Amadeus Corporate Database
Mata Martinez, Carles; Vathaire, Michel de
Carrera Pérez, David
Projecte fet en col.laboració amb l'empresa Amadeus IT Group
This project was developed inside a marketing department and for marketing departments which, being their occupation achieve more revenues designing marketing strategies as well as new deployments, need detailed information about the marketplace and above all the deployment of Selling Platform which is the most important product sold by these departments. The information have to be consulted in a user-friendly and not computer expert view covering the expected demands. All these reasons lead to the use of a reporting tool and Microsoft SQL Server 2005 was selected using SQL Server Integration Services (SSIS) to extract, transform, load (ETL) data from the servers and SQL Server Reporting Services (SSRS) to consult the information from the databases and present it via Web browser in a flexible way and using several graphical objects (tables, lists, charts, etc.) which are easy to understand and use by the users of this environment. The reporting tool is part of a complete system, named Reporting System, which includes several servers and databases. This Reporting System was begun to create but it is not finished, being not reliable and complete so it cannot be considered an Amadeus Corporative database for marketing purposes. Therefore, in order to integrate Selling Platform Deployment into Amadeus Corporative database, it is necessary to finish the Reporting System repairing it and completing it using the users desires, common understanding and agreements.
Àrees temàtiques de la UPC::Economia i organització d'empreses::Gestió del coneixement::Sistemes d'informació
Marketing -- Computer programs
SQL server
Sistema de reporting
Entorn Microsoft
SSRS
SSIS
SQL
ETL
Arquitectura de xarxa
Propòsits de màrqueting
Màrqueting -- Programes d'ordinador
SQL Server
info:eu-repo/semantics/masterThesis
Universitat Politècnica de Catalunya
         

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