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Analysis of Linoprint distribution channels, development of marketing concepts and tools
Dominguez Rodríguez, Xavier; Kindsfater, Konradas A.; Pueppke, Nicolas; Shargh, Mahdi; Wasiak, Dorota
Schmidt, Sönke
PFC del programa Erasmus EPS elaborat a Fachhochschule Kiel University of Applied Sciences
The objective of this report is to analyze the effectiveness of current Linoprint distributors and potential new distributors, to analyze Linoprint’s company strengths compared to its competitors in the digital printing market, to develop Microsoft Excel based marketing tools, and to propose marketing concepts to Linoprint by analyzing Linoprint’s current marketing material and the package printing industry, which is the market that Linoprint is active in. The results of the project are used to develop tools and recommendations to improve Linoprint’s marketing and current company positioning, and to recommend strategies for Linoprint to consider as it enters the market.
Àrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting
Industrial marketing
Màrqueting
info:eu-repo/semantics/bachelorThesis
Universitat Politècnica de Catalunya
         

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