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dc.contributor | Universitat Politècnica de Catalunya. Departament d'Organització d'Empreses |
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dc.contributor | Sabaté i Garriga, Ferran |
dc.contributor.author | Lebherz, Philipp Robert |
dc.date | 2011-10-19 |
dc.identifier.citation | 74844 |
dc.identifier.uri | http://hdl.handle.net/2099.1/13264 |
dc.language.iso | spa |
dc.publisher | Universitat Politècnica de Catalunya |
dc.rights | info:eu-repo/semantics/openAccess |
dc.subject | Àrees temàtiques de la UPC::Informàtica::Aspectes socials |
dc.subject | Online social networks |
dc.subject | Social media |
dc.subject | Social media marketing |
dc.subject | Statistics |
dc.subject | Linear regression |
dc.subject | |
dc.subject | |
dc.subject | Social network |
dc.subject | Marketing |
dc.subject | Empirical study |
dc.subject | Travel |
dc.subject | Travel agency |
dc.subject | Xarxes socials en línia |
dc.title | Relevant factors for the impact of social media marketing strategies: Empirical study of the internet travel agency sector |
dc.type | info:eu-repo/semantics/bachelorThesis |
dc.description.abstract | |
dc.description.abstract |