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Higher education as a marketable product. A critical discourse analysis of universities’ persuasive strategies to recruit students
Goñi Guembe, Paula
Cots Caimons, Josep Maria; Universitat de Lleida. Facultat de Lletres
2014
Persuasive discourse
Marketization of higher education
Advertising strategies
Mercantilisme
Universitats
Ensenyament
Tecnologia de la informació
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
cc-by-nc-nd
62 p.
bachelorThesis
         

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