Building brand loyalty in e-commerce of fashion lingerie

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Title:	Building brand loyalty in e-commerce of fashion lingerie
Author:	Sánchez-Torres, Javier A.; Arroyo Cañada, Francisco Javier
Other authors:	Universitat de Barcelona
Abstract:	The purpose of this paper is to know if the loyalty of online purchasing is determined by the final perceptions of product quality and brand reputation in the online community of lingerie customers. ...
Subject(s):	-Gestió de la innovació -Control de qualitat -Xarxes socials -Satisfacció del consumidor -Productes de marca -Innovation management -Quality control -Social networks -Consumer satisfaction -Brand name products
Rights:	(c) Emerald, 2017
Document type:	Article Article - Accepted version
Published by:	Emerald
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