Abstract:
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In this study I present a personal idea: A marketing tool mobile application that
generates funds for social projects. The idea can be extended to other devices.
As a student of civil engineering from 2008, I was living in the university a huge
economic crisis while Android mobiles appeared, in October 2008, and became
incredibly popular to have internet in the phone, download applications etc.
Mobile devices are a great source of opportunities, and social projects need now
more than ever, the support of the individual people, to obtain funds, due to the
public crisis. Matching the opportunities and the needs I had the idea of this
application.
First we introduce the marketing and the NOG’s that develop social programs.
The application idea is presented with the explanation of similar cases, strengths,
weakness and a technical feasibility study using Android as operating system.
The economic analysis consist in the evaluation of marketing costs, analyzing
the prices of publicity, and a profitability study that set the budget and
requirements in terms of cash flow, to make the application successful. The
nature of the costs is presented, and we try to translate the requirements in a
user’s scale, estimating a minimum cash inflow for each user.
After the study we developed a prototype of the application, and explained the
deployment stages to follow, and main topics to care about while deploying the
application. |