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Title:
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Airline's strategies to compete in the long haul market
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Author:
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Sanchez Pardo, Marina
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Other authors:
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Universitat Politècnica de Catalunya. Departament d'Enginyeria Civil i Ambiental; Robusté Antón, Francesc; Trapote Barreira, César |
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Abstract:
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Analyse the key factors that airlines have to take into consideration to perform a winning strategy to enter or survive in the long haul market. For that purpose, the research will develop a causal model to explain these factors and their interactions, and will carry out an application in a real situation. The final question to be answered is "Which opportunities do European airlines have in front of dynamics of US industry and low cost of Asian operators" |
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Subject(s):
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-Àrees temàtiques de la UPC::Enginyeria civil::Infraestructures i modelització dels transports::Infraestructures i transport aeri
-Airlines
-Low cost
-long-haul
-airline
-business model
-demand
-competition
-Línies aèries |
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Rights:
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Document type:
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Bachelor Thesis |
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Published by:
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Universitat Politècnica de Catalunya
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