Treball desenvolupat dins el marc del programa 'European Project Semester'.

The Catalonia railway museum, located in Vilanova i la Geltrú, participated in the European Project Semester for the second time in 2015. The aim of this project was to develop a new, additionally website for the museum with the purpose to improve the visibility, the offered service and the advertising of the museum. Besides the special information about the railway history and the conservation of railway heritage the website includes relevant information about the museum. The main language of the website is English. To receive an overview of the current market, some research about existing associations for industrial heritage and railways was done. A comparison of the different marketing strategies was done and the best was selected. The previous work included a definition of the target groups, their requirements and how to consider them. The website was developed by using WordPress. The content was collected and several plugins were selected to visual the content as good as possible. By using a questionnaire the website was tested regarding the usability, satisfaction and effectiveness. Considering the results of the test the website was reworked. To connect the visitor with the new website and to forward him directly to it a QR-Code was created.