Expanding the customer relationship management scope to the non-profit organizations: an analysis focused on the e-university domain

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Título:	Expanding the customer relationship management scope to the non-profit organizations: an analysis focused on the e-university domain
Autor/a:	Daradoumis Haralabus, Atanasi; Faulin Fajardo, Francisco Javier; Juan Pérez, Ángel Alejandro; Martínez, F. José; Rodríguez Ardura, Inma; Xhafa, Fatos
Abstract:	Peer-reviewed
Abstract:	In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far.
Materia(s):	-Customer services -Educational technology -Education, Higher -- Computer-assisted instruction -Universities and colleges -- Marketing -Web-based instruction -Serveis d'atenció al client -Tecnologia educativa -Internet en l'ensenyament universitari -Ensenyament virtual -Universitats -- Màrqueting -Servicios de atención al cliente -Tecnología educativa -Internet en la enseñanza universitaria -Enseñanza virtual -Universidades -- Marketing
Derechos:	The original publication is available at http://www.iadis.net/dl/Search_list_open.asp?code=4617
Tipo de documento:	Objeto de conferencia
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Daradoumis Haralabus, Atanasi; Faulin Fajardo, Francisco Javier; Juan Pérez, Ángel Alejandro; Martínez, F. José; Rodríguez Ardura, Inma; Xhafa, Fatos

Daradoumis Haralabus, Atanasi; Faulin Fajardo, Francisco Javier; Juan Pérez, Ángel Alejandro; Martínez, F. José; Rodríguez Ardura, Inma; Xhafa, Fatos

Juan Pérez, Ángel Alejandro; Daradoumis Haralabus, Atanasi; Faulin Fajardo, Francisco Javier; Xhafa, Fatos

Rodríguez Ardura, Inma; Martínez, F. José; Meseguer Artola, Antoni

Rodríguez Ardura, Inma; Martínez, F. José

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