Title:
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The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?
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Author:
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Rodríguez Ardura, Inma; Martínez, F. José; Meseguer Artola, Antoni
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Other authors:
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Universitat Oberta de Catalunya. The New Economy Observatory (ONE) |
Abstract:
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Abstract. |
Abstract:
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Abstract. |
Abstract:
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Abstract. |
Subject(s):
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-Internet marketing -Electronic commerce -Consumers -Màrqueting per internet -Comerç electrònic -Consumidors -Marketing por internet -Comercio electrónico -Consumidores |
Rights:
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https://creativecommons.org/licenses/by-nc-nd/2.5/es/ |
Document type:
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Conference Object |
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