The visualization of images, both photographic and infographic, is a process that depends on a seri es of features that define the user (user profile: age, sex, experience), the visual message (type of image, resolution, quality), and the display (size, resolution, type of screen). When we can determine how the tree features relate, the communicat ive messages based on visual aspects will be more efficient for both the user and the technological output. The main objective of the research work presented in this paper is to determine whether differences in the visualization of specific types of images related to the architecture framework, have significant statistic differences depending on the gender of the user. The reflection of the ex istence of such differences in the future will allow us to define the characteristics of the image and the display conditions to maximize the emotional communication depending on the type of user

Peer Reviewed