To access the full text documents, please follow this link: http://hdl.handle.net/2445/24799
| Title: | Marketing of services and information resources of the Resouce Center for Learning and Research -CRAI- of the University of Barcelona: brand CRAI UB |
|---|---|
| Author: | Coll Mestre, Josep; Magdaleno Navarro, Isabel; Miró Parella, Laura |
| Other authors: | Universitat de Barcelona |
| Publication date: | 2012-05-09 |
| Subject(s): | -Màrqueting -Centres de recursos per a l'aprenentatge i la investigació -Marketing -Learning Resources Centres |
| Rights: | cc-by-nc-nd (c) Coll et al., 2011
http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
| Document type: | Conference Object |
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