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Título:
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“La lliga dels magnats”. La Premier League i el negoci del futbol en l’era dels mitjans globals
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Autor/a:
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Ginesta Portet, Xavier
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Otros autores:
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Universitat de Vic. Facultat d'Empresa i Comunicació |
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Notas:
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The relationship between the mass media and sport has
reached a state of symbiosis. The great media companies
and sports organizations have combined synergies to get
the best return on their products, both communicationrelated
and sports-related. To define this situation, some
authors have spoken of the “new sport oligopoly” or of
the “global media sports complex”. This article analyzes
the formation of this complex based on real examples of
financial relations between media companies and sports
organizations and, finally, draws attention to how these
relations took place in the Premier League during the
2009-2010 season, taking into account the fact that this
was the European football league which consolidated the
process of international commercialization the soonest,
which has the most highly valued football brand
(Manchester United) and which has the clubs that make
the most money from television rights and commercials. |
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Materia(s):
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-Futbol
-Mitjans de comunicació de massa
-Clubs de futbol -- Finances |
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Derechos:
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Tots els drets reservats
(c) Universitat Ramon Llull
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Tipo de documento:
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Artículo
info:eu-repo/publishedVersion |
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Editor:
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Universitat Ramon Llull
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Compartir:
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