|
Title:
|
Influence of label information on dark chocolate acceptability
|
|
Author:
|
Torres Moreno, Míriam; Tarrega, Amparo; Torrescasana, Eva; Blanch i Colat, Consol
|
|
Other authors:
|
Universitat de Vic. Facultat de Ciències de la Salut i el Benestar |
|
Notes:
|
The aim of the present work was to study how the information on product labels influences consumer
expectations and their acceptance and purchase intention of dark chocolate. Six samples of dark choco-
late, varying in brand (premium and store brand) and in type of product (regular dark chocolate, single
cocoa origin dark chocolate and high percentage of cocoa dark chocolate), were evaluated by 109 con-
sumers who scored their liking and purchase intention under three conditions: blind (only tasting the
products), expected (observing product label information) and informed (tasting the products together
with provision of the label information). In the expected condition, consumer liking was mainly affected
by the brand. In the blind condition, differences in liking were due to the type of product; the samples
with a high percentage of cocoa were those less preferred by consumers. Under the informed condition,
liking of dark chocolates varied depending on both brand and type of product. Premium brand chocolates
generated high consumer expectations of chocolate acceptability, which were fulfilled by the sensory
characteristics of the products. Store brand chocolates created lower expectations, but when they were
tasted they were as acceptable as premium chocolates. Claims of a high percentage of cocoa and single
cocoa origin on labels did not generate higher expectations than regular dark chocolates. |
|
Subject(s):
|
-Xocolata
-Cacau
-Satisfacció del consumidor |
|
Rights:
|
(c) Elsevier, 2012
Tots els drets reservats
|
|
Document type:
|
Article
info:eu-repo/acceptedVersion |
|
Published by:
|
Elsevier
|
|
Share:
|
|
