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Competitive positioning of Spanish agricultural cooperatives
Montegut Salla, Yolanda; Cristóbal Fransi, Eduard; Marimon Viadiu, Frederic
Universitat de Lleida. Departament d'Administració d'Empreses i Gestió Econòmica dels Recursos Naturals
Cooperatives are the basis of the social economy in many agricultural sectors. The present research work investigates the management situation of the olive oil cooperatives in Catalonia. The study identifies a typology of cooperatives based on their attitudes towards to the sector. A positioning map of the different types of cooperatives is then established on the basis of their characteristics. The study concludes with important managerial aspects of olive oil cooperatives in Catalonia.
-Management
-Commercialization
-Segmentation
-Cooperatives
-Olive sector
-Cooperatives agrícoles -- Direcció i administració
-Cooperatives agrícoles -- Catalunya
-Oli d'oliva -- Indústria i comerç -- Catalunya
(c) Edicions de la Universitat de Lleida, 2011
(c) AEGERN, 2011
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Edicions de la Universitat de Lleida
         

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